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The Resource Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre

Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre

Label
Persuasion and power : the art of strategic communication
Title
Persuasion and power
Title remainder
the art of strategic communication
Statement of responsibility
James P. Farwell ; foreword by John J. Hamre
Creator
Contributor
Subject
Language
eng
http://bibfra.me/vocab/relation/authorofintroduction
a6H3gkzIHJY
Cataloging source
DLC
http://library.link/vocab/creatorName
Farwell, James P
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hamre, John J.
http://library.link/vocab/subjectName
  • Communication in politics
  • Communication in international relations
Label
Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction -- Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy -- Part II. Words, images and symbols, and deeds -- Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics -- Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon -- Part V. More effective strategic communication: change that would matter; conclusion
Control code
FIEb17213423
Dimensions
23 cm.
Extent
xxi, 282 pages
Isbn
9781589019423
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)779740307
Label
Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Introduction -- Part I. The forms of strategic communication: psychological operations; propaganda; public affairs; public diplomacy -- Part II. Words, images and symbols, and deeds -- Part III. Campaigns of influence: do authoritarians care?; is success about leadership or communication?; the marks of leadership; campaigns of influence; define winning or losing; strategy; tactics -- Part IV. Weapons of strategic communication: television as a weapon; radio as a weapon -- Part V. More effective strategic communication: change that would matter; conclusion
Control code
FIEb17213423
Dimensions
23 cm.
Extent
xxi, 282 pages
Isbn
9781589019423
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)779740307

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