Coverart for item
The Resource On trend : the business of forecasting the future, Devon Powers

On trend : the business of forecasting the future, Devon Powers

Label
On trend : the business of forecasting the future
Title
On trend
Title remainder
the business of forecasting the future
Statement of responsibility
Devon Powers
Creator
Subject
Language
eng
Summary
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction." --
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Powers, Devon
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • New products
  • Consumers
  • Business forecasting
Label
On trend : the business of forecasting the future, Devon Powers
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: on trend -- Trending -- Thinking in trends -- Cool hunting -- Trends, Inc. -- Global futurity -- Eventful futures -- Conclusion: public futures
Control code
on1096530602
Dimensions
23 cm
Extent
xi, 216 pages
Isbn
9780252042874
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1096530602
Label
On trend : the business of forecasting the future, Devon Powers
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: on trend -- Trending -- Thinking in trends -- Cool hunting -- Trends, Inc. -- Global futurity -- Eventful futures -- Conclusion: public futures
Control code
on1096530602
Dimensions
23 cm
Extent
xi, 216 pages
Isbn
9780252042874
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1096530602

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
Processing Feedback ...