Coverart for item
The Resource Media Corporate Entrepreneurship : Theories and Cases, by Min Hang, (electronic resource)

Media Corporate Entrepreneurship : Theories and Cases, by Min Hang, (electronic resource)

Label
Media Corporate Entrepreneurship : Theories and Cases
Title
Media Corporate Entrepreneurship
Title remainder
Theories and Cases
Statement of responsibility
by Min Hang
Creator
Subject
Language
eng
Summary
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Hang, Min
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Media Business and Innovation
http://library.link/vocab/subjectName
  • Social sciences
  • Industrial management
  • Communication
  • Sociology
  • Mass media
Label
Media Corporate Entrepreneurship : Theories and Cases, by Min Hang, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-981-10-2122-0
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Media Corporate Venturing: Challenges and Research Issues -- Media Industries and New Business Opportunities -- Corporate Venturing and Organizational Decisions -- Media Case Study Strategy -- Internet Business Venturing and Mobile Media Venturing in News Corporation -- Internet Business Venturing in the New York Times Company -- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications -- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom -- Greenhouse Venturing in the Reuters -- Theoretical and Practical Implications for Corporate Venturing -- Media Managerial Implications
Control code
978-981-10-2122-0
Dimensions
unknown
Extent
1 online resource (X, 172 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9789811021220
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-981-10-2122-0
Other physical details
16 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)960754813
Label
Media Corporate Entrepreneurship : Theories and Cases, by Min Hang, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-981-10-2122-0
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Media Corporate Venturing: Challenges and Research Issues -- Media Industries and New Business Opportunities -- Corporate Venturing and Organizational Decisions -- Media Case Study Strategy -- Internet Business Venturing and Mobile Media Venturing in News Corporation -- Internet Business Venturing in the New York Times Company -- FIOS TV Venturing and Online Gaming Business Venturing in Verizon Communications -- Mobile Distributing Consumer Media Venturing in YouTube- Webcasting Business Venturing in China Telecom -- Greenhouse Venturing in the Reuters -- Theoretical and Practical Implications for Corporate Venturing -- Media Managerial Implications
Control code
978-981-10-2122-0
Dimensions
unknown
Extent
1 online resource (X, 172 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9789811021220
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-981-10-2122-0
Other physical details
16 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)960754813

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