Coverart for item
The Resource Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine ; William T. Paarlberg, editor

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine ; William T. Paarlberg, editor

Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Title
Measure what matters
Title remainder
online tools for understanding customers, social media, engagement, and key relationships
Statement of responsibility
Katie Delahaye Paine ; William T. Paarlberg, editor
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Delahaye Paine, Katie
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Paarlberg, William T
http://library.link/vocab/subjectName
  • Customer services
  • Social media
  • Measurement
Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine ; William T. Paarlberg, editor
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
You can now measure everything, but you won't survive without the metrics that matter to your business -- How to get started -- Seven steps to the perfect measurement program: how to prove your results and use your results to improve -- Yes, you can afford to measure: choosing the right measurement tool for the job -- How to measure marketing, public relations, and advertising in a social media world -- How to use numbers to get closer to your customers -- Measuring the impact of events, sponsorships, and speaking engagements -- How to measure influencers and thought leadership -- Measuring relationships with your local community -- Measuring what your employees think -- Threats to your reputation: how to measure crises -- Measuring relationships with salespeople, channel partners, and franchisees -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement
Control code
FIEb1689523x
Dimensions
24 cm.
Extent
xx, 252 pages
Isbn
9780470920107
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)669262744
Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine ; William T. Paarlberg, editor
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
You can now measure everything, but you won't survive without the metrics that matter to your business -- How to get started -- Seven steps to the perfect measurement program: how to prove your results and use your results to improve -- Yes, you can afford to measure: choosing the right measurement tool for the job -- How to measure marketing, public relations, and advertising in a social media world -- How to use numbers to get closer to your customers -- Measuring the impact of events, sponsorships, and speaking engagements -- How to measure influencers and thought leadership -- Measuring relationships with your local community -- Measuring what your employees think -- Threats to your reputation: how to measure crises -- Measuring relationships with salespeople, channel partners, and franchisees -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement
Control code
FIEb1689523x
Dimensions
24 cm.
Extent
xx, 252 pages
Isbn
9780470920107
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)669262744

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