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The Resource Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise

Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise

Label
Marketing democracy : public opinion and media formation in democratic societies
Title
Marketing democracy
Title remainder
public opinion and media formation in democratic societies
Statement of responsibility
Romain Laufer and Catherine Paradeise
Creator
Contributor
Author
Subject
Language
  • eng
  • fre
  • eng
Summary
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process. Increasingly, advanced societies are involved in symbolic rather than direct forms of struggle. As a result, management of ideas becomes crucial to both political survival and economic expansion. Romain Laufer and Catherine Paradeise argue that public opinion and media formation is built into the fabric of Western political culture, dating from the Sophists in ancient Greece through Machiavelli in the aristocratic baronies of pre-capitalist Europe. With the rise of the bureaucratic-administrative state in the West, the need for persuasive public opinion analysis became part of the fabric of the advanced Western democratic and capitalist nations. The volume benefits from authors trained and familiar with the traditions of both the United States and Europe. They are able to consider contrasts in marketing styles as well as continuities of contents among advanced nation-states. No simple "how-to" manual, this bracingly different volume discusses its subject with an easy command of the philosophical and cultural literatures, as well as the major classics of economics, sociology, and political science.--
Member of
Assigning source
Provided by Publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Laufer, Romain
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Paradeise, Catherine
http://library.link/vocab/subjectName
  • Public relations and politics
  • Public opinion
Label
Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise
Instantiates
Publication
Note
Translation of: Le prince bureaurcrate. This translation was originally published in 1990
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb17833668
Dimensions
24 cm.
Extent
xiii, 349 pages
Isbn
9781412862912
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)929918015
Label
Marketing democracy : public opinion and media formation in democratic societies, Romain Laufer and Catherine Paradeise
Publication
Note
Translation of: Le prince bureaurcrate. This translation was originally published in 1990
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb17833668
Dimensions
24 cm.
Extent
xiii, 349 pages
Isbn
9781412862912
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)929918015

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