Coverart for item
The Resource Marketing and advertising law in a process of harmonisation, edited by Ulf Bernitz and Caroline Heide-Jørgensen, (electronic resource)

Marketing and advertising law in a process of harmonisation, edited by Ulf Bernitz and Caroline Heide-Jørgensen, (electronic resource)

Label
Marketing and advertising law in a process of harmonisation
Title
Marketing and advertising law in a process of harmonisation
Statement of responsibility
edited by Ulf Bernitz and Caroline Heide-Jørgensen
Contributor
Editor
Subject
Language
eng
Summary
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.--
Member of
Assigning source
Provided by Publisher
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Bernitz, Ulf
  • Heide-Jørgensen, Caroline
Series statement
  • Bloomsbury eBooks.
  • Modern studies in European law
Series volume
70
http://library.link/vocab/subjectName
  • Advertising laws
  • Competition, Unfair
  • Law
  • Marketing
  • Trade regulation
Label
Marketing and advertising law in a process of harmonisation, edited by Ulf Bernitz and Caroline Heide-Jørgensen, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.5040/9781509900701?locatt=label:secondary_bloomsburyCollections
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
bpp09260755
Dimensions
unknown
Extent
1 online resource (xx, 266 pages)
File format
unknown
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781509900701
Isbn Type
(online)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)966971668
Label
Marketing and advertising law in a process of harmonisation, edited by Ulf Bernitz and Caroline Heide-Jørgensen, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.5040/9781509900701?locatt=label:secondary_bloomsburyCollections
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
bpp09260755
Dimensions
unknown
Extent
1 online resource (xx, 266 pages)
File format
unknown
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781509900701
Isbn Type
(online)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
unknown
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)966971668

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