Coverart for item
The Resource Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands, by Jennifer Berz, (electronic resource)

Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands, by Jennifer Berz, (electronic resource)

Label
Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands
Title
Managing TV Brands with Social Media
Title remainder
An Empirical Analysis of Television Series Brands
Statement of responsibility
by Jennifer Berz
Creator
Subject
Language
eng
Summary
Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands. Contents Media branding in general and television branding in particular as reference points of the study Relevant concepts in brand related communication Social media research and gratifications obtained from using social media Model development: conceptualisation and derivation of hypotheses pirical model="" evaluation="" and="" hypothesis="" testing Target Groups Researchers, students and lecturers in media management and media studies Media managers in fields such as media branding and television The Author Jennifer Berz received her doctorate at the Department of Media Management of Johannes Gutenberg University Mainz. She holds degrees in Economics and Business Administration from Goethe University Frankfurt and in Publishing Studies from City University London. Her research interests are media branding, social media, and market and brand research.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Berz, Jennifer
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer eBooks
http://library.link/vocab/subjectName
  • Social sciences
  • Industrial management
  • Public relations
  • Communication
  • Sociology
  • Mass media
Label
Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands, by Jennifer Berz, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-3-658-14294-0
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing
Control code
978-3-658-14294-0
Dimensions
unknown
Extent
1 online resource (XXI, 303 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658142940
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-14294-0
Other physical details
18 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)950884578
Label
Managing TV Brands with Social Media : An Empirical Analysis of Television Series Brands, by Jennifer Berz, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=http://dx.doi.org/10.1007/978-3-658-14294-0
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Media branding in general and television branding in particular as reference points of the study -- Relevant concepts in brand related communication -- Social media research and gratifications obtained from using social media -- Model development: conceptualisation and derivation of hypotheses -- Empirical model evaluation and hypothesis testing
Control code
978-3-658-14294-0
Dimensions
unknown
Extent
1 online resource (XXI, 303 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658142940
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-658-14294-0
Other physical details
18 illustrations
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)950884578

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