Coverart for item
The Resource Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities, by Aline Krämer, (electronic resource)

Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities, by Aline Krämer, (electronic resource)

Label
Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities
Title
Low-Income Consumers as a Source of Innovation
Title remainder
Insights from Idea Competitions in Brazilian Low-Income Communities
Statement of responsibility
by Aline Krämer
Creator
Author
Subject
Language
eng
Summary
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Krämer, Aline
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
T7ZJFuUOsdg
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Globalization
  • Management
Label
Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities, by Aline Krämer, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08930-6
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Open innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries
Control code
978-3-658-08930-6
Dimensions
unknown
Extent
1 online resource (XXII, 364 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658089306
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
65 illustrations
Specific material designation
remote
System control number
(OCoLC)904281150
Label
Low-Income Consumers as a Source of Innovation : Insights from Idea Competitions in Brazilian Low-Income Communities, by Aline Krämer, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08930-6
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Open innovation -- Consumer integration into innovation -- Bas of the pyramid (BoP) -- Inclusive Business -- Low-income markets in developing and emerging countries
Control code
978-3-658-08930-6
Dimensions
unknown
Extent
1 online resource (XXII, 364 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658089306
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
65 illustrations
Specific material designation
remote
System control number
(OCoLC)904281150

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