Coverart for item
The Resource Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts, by Patrick Kiernan, (electronic resource)

Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts, by Patrick Kiernan, (electronic resource)

Label
Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
Title
Language, Identity and Cycling in the New Media Age
Title remainder
Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
Statement of responsibility
by Patrick Kiernan
Creator
Subject
Language
eng
Summary
This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling. Patrick Kiernan is Associate Professor in the School of Business Administration at Meiji University, Japan. His research specialises in Applied Linguistics and he is the author of Narrative, Identity and Language Teaching. He is also an avid cyclist. .--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Kiernan, Patrick
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer eBooks
http://library.link/vocab/subjectName
  • Linguistics
  • Culture
  • Applied linguistics
  • Semantics
  • Sociolinguistics
  • Semiotics
  • Sports
Label
Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts, by Patrick Kiernan, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1057/978-1-137-51951-1
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Introduction: Exploring language, identity and cycling in the new media age.- PART I IDENTITIES IN THE MEDIA -- Chapter 2. ‘Mark, Mark, can we have a word?’: Narrative and evaluation in the media interview -- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview -- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics.- PART II IDENTITY AND ONLINE COMMUNITIES -- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community -- Chapter 6. Making the link: Intertextual resources in an online forum -- Chapter 7. The case of Franz: Identity and carnival in online communities.- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING -- Chapter 8. ‘Hey you, thanks for buying our stuff.’: Language, multimodality and identity in two corporate websites -- Chapter 9. “68 years on the same B17”: Brooks, consumer reviews and brand loyalty -- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos -- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube -- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media
Control code
u424328
Dimensions
unknown
Extent
1 online resource (XV, 306 pages)
Form of item
  • online
  • electronic
Governing access note
  • \
  • Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781137519511
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/978-1-137-51951-1
Other physical details
24 illustrations, 1 illustration in color.
Specific material designation
remote
System control number
(OCoLC)1004672981
Label
Language, Identity and Cycling in the New Media Age : Exploring Interpersonal Semiotics in Multimodal Media and Online Texts, by Patrick Kiernan, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1057/978-1-137-51951-1
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Introduction: Exploring language, identity and cycling in the new media age.- PART I IDENTITIES IN THE MEDIA -- Chapter 2. ‘Mark, Mark, can we have a word?’: Narrative and evaluation in the media interview -- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview -- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics.- PART II IDENTITY AND ONLINE COMMUNITIES -- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community -- Chapter 6. Making the link: Intertextual resources in an online forum -- Chapter 7. The case of Franz: Identity and carnival in online communities.- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING -- Chapter 8. ‘Hey you, thanks for buying our stuff.’: Language, multimodality and identity in two corporate websites -- Chapter 9. “68 years on the same B17”: Brooks, consumer reviews and brand loyalty -- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos -- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube -- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media
Control code
u424328
Dimensions
unknown
Extent
1 online resource (XV, 306 pages)
Form of item
  • online
  • electronic
Governing access note
  • \
  • Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781137519511
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/978-1-137-51951-1
Other physical details
24 illustrations, 1 illustration in color.
Specific material designation
remote
System control number
(OCoLC)1004672981

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