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The Resource Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes

Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes

Label
Influencer marketing : who really influences your customers?
Title
Influencer marketing
Title remainder
who really influences your customers?
Statement of responsibility
by Duncan Brown and Nick Hayes
Creator
Contributor
Subject
Language
eng
Summary
"Influencer Marketing is the most important new approach to marketing in a decade for those professionals trying to influence decision making. It shows that key decision makers in all major markets operate within communities of influences. These 'ecosystems' are full of important individuals, whose impact on purchasing decisions is both pivotal and misunderstood. Key influencers do not buy, are not obvious, and start off neutral - which is why their potential to affect sales is so great." "This new book demonstrates that as the impact of traditional marketing wanes so the role of influencers grows - and shows marketers why and how to use influence. Who are these hidden influencers? Just how influential are blogs and social media? How can Influencer Marketing increase the effectiveness of sales and marketing divisions? This book shows you how, drawing on multiple case studies from the real world."--
Assigning source
Provided by Publisher
Cataloging source
UKM
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Brown, Duncan
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1962-
http://library.link/vocab/relatedWorkOrContributorName
Hayes, Nick
http://library.link/vocab/subjectName
  • Marketing
  • Influence (Psychology)
Label
Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction? 4ppThe birth of Influencer Marketing? why it changes the marketing game. Chapter 1: What is influence? 20ppChapter 2: Who are your influencers?? 30ppCase study: diminishing influence of analysts and journalists. Chapter 3: Influencing the influencers? 40ppCase study: using influencers as megaphonesCase study: customers as advocatesChapter 4: Influencer Marketing and the sales process? 20ppCase study: influencer-led collateral counters sales objectionsChapter 5: Influencer Marketing and word-of-mouth? 20ppCase study: influencer-led word-of-mouthChapter 6: Influencer Marketing and blogs? 10ppCase study: influential bloggersChapter 7: Influencer Marketing in consumer markets? 20ppCase study: influencer-led word-of-mouthChapter 8: Influencer Marketing in business markets? 20ppCase study: influencer-led lead generationChapter 9: Measuring Influencer Marketing? 15ppCase study: money-back guaranteedChapter 10: The core truths of Influencer Marketing? 10pp1. You can?t guess who your influencers are? research is essential2. Influencers are neutral they don?t care about you3. Influencers can be influenced4. Influence cannot be bought5. Some influencers are more equal than others. 6. Influencers are changing7. Influencer Marketing optimises word-of-mouth marketing
Control code
ocn171553369
Dimensions
24 cm
Extent
xiv, 235 pages
Isbn
9780750686006
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)171553369
Label
Influencer marketing : who really influences your customers?, by Duncan Brown and Nick Hayes
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction? 4ppThe birth of Influencer Marketing? why it changes the marketing game. Chapter 1: What is influence? 20ppChapter 2: Who are your influencers?? 30ppCase study: diminishing influence of analysts and journalists. Chapter 3: Influencing the influencers? 40ppCase study: using influencers as megaphonesCase study: customers as advocatesChapter 4: Influencer Marketing and the sales process? 20ppCase study: influencer-led collateral counters sales objectionsChapter 5: Influencer Marketing and word-of-mouth? 20ppCase study: influencer-led word-of-mouthChapter 6: Influencer Marketing and blogs? 10ppCase study: influential bloggersChapter 7: Influencer Marketing in consumer markets? 20ppCase study: influencer-led word-of-mouthChapter 8: Influencer Marketing in business markets? 20ppCase study: influencer-led lead generationChapter 9: Measuring Influencer Marketing? 15ppCase study: money-back guaranteedChapter 10: The core truths of Influencer Marketing? 10pp1. You can?t guess who your influencers are? research is essential2. Influencers are neutral they don?t care about you3. Influencers can be influenced4. Influence cannot be bought5. Some influencers are more equal than others. 6. Influencers are changing7. Influencer Marketing optimises word-of-mouth marketing
Control code
ocn171553369
Dimensions
24 cm
Extent
xiv, 235 pages
Isbn
9780750686006
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)171553369

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