Coverart for item
The Resource Hard sell : advertising, affluence and transatlantic relations, c. 1951-69, Sean Nixon

Hard sell : advertising, affluence and transatlantic relations, c. 1951-69, Sean Nixon

Label
Hard sell : advertising, affluence and transatlantic relations, c. 1951-69
Title
Hard sell
Title remainder
advertising, affluence and transatlantic relations, c. 1951-69
Statement of responsibility
Sean Nixon
Creator
Subject
Language
eng
Summary
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. --
Member of
Assigning source
Provided by publisher
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Nixon, Sean
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in popular culture
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Hard sell : advertising, affluence and transatlantic relations, c. 1951-69, Sean Nixon
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 197-206) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
The advertising industry in the age of affluence -- Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations -- Understanding the ordinary women : consumer research and the mass-market housewife -- 'A challenge both alarming and alluring' : the birth of television advertising -- 'All mod cons' : television advertising, the housewife and domestic life -- Welcome intrusion? : television advertising and the viewing public -- 'Trading on human weakness' : advertising, morality and consumer desire
Control code
ocn844461729
Dimensions
24 cm.
Extent
xiv, 212 pages
Isbn
9780719085376
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)844461729
Label
Hard sell : advertising, affluence and transatlantic relations, c. 1951-69, Sean Nixon
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 197-206) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
The advertising industry in the age of affluence -- Apostle of Americanization? : J. Walter Thompson, advertising and Anglo-American relations -- Understanding the ordinary women : consumer research and the mass-market housewife -- 'A challenge both alarming and alluring' : the birth of television advertising -- 'All mod cons' : television advertising, the housewife and domestic life -- Welcome intrusion? : television advertising and the viewing public -- 'Trading on human weakness' : advertising, morality and consumer desire
Control code
ocn844461729
Dimensions
24 cm.
Extent
xiv, 212 pages
Isbn
9780719085376
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)844461729

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