The Resource Going viral, Karine Nahon and Jeff Hemsley
Going viral, Karine Nahon and Jeff Hemsley
Resource Information
The item Going viral, Karine Nahon and Jeff Hemsley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.This item is available to borrow from 1 library branch.
Resource Information
The item Going viral, Karine Nahon and Jeff Hemsley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.
This item is available to borrow from 1 library branch.
- Summary
- We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.--
- Language
- eng
- Extent
- xvii, 182 pages
- Contents
-
- Introduction: virality of pets and presidents
- What virality is: I know it when I see it
- What makes something viral I: the control of networks through gatekeeping
- What makes something viral II: what is everyone looking at?
- What makes something viral III: caught in the viral net!
- Networked changed societies
- Afterlife
- Isbn
- 9780745671284
- Label
- Going viral
- Title
- Going viral
- Statement of responsibility
- Karine Nahon and Jeff Hemsley
- Language
- eng
- Summary
- We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.--
- Assigning source
- Provided by publisher
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Nahon, Karine
- Dewey number
-
- 302.3
- 302.231
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Hemsley, Jeff
- http://library.link/vocab/subjectName
-
- Online social networks
- Information technology
- Internet
- Digital media
- Label
- Going viral, Karine Nahon and Jeff Hemsley
- Bibliography note
- Includes bibliographical references (pages 156-174) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type MARC source
- rdacontent.
- Contents
- Introduction: virality of pets and presidents -- What virality is: I know it when I see it -- What makes something viral I: the control of networks through gatekeeping -- What makes something viral II: what is everyone looking at? -- What makes something viral III: caught in the viral net! -- Networked changed societies -- Afterlife
- Control code
- FIEb17444731
- Dimensions
- 22 cm.
- Extent
- xvii, 182 pages
- Isbn
- 9780745671284
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Other physical details
- illustrations
- System control number
- (OCoLC)849213692
- Label
- Going viral, Karine Nahon and Jeff Hemsley
- Bibliography note
- Includes bibliographical references (pages 156-174) and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type MARC source
- rdacontent.
- Contents
- Introduction: virality of pets and presidents -- What virality is: I know it when I see it -- What makes something viral I: the control of networks through gatekeeping -- What makes something viral II: what is everyone looking at? -- What makes something viral III: caught in the viral net! -- Networked changed societies -- Afterlife
- Control code
- FIEb17444731
- Dimensions
- 22 cm.
- Extent
- xvii, 182 pages
- Isbn
- 9780745671284
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Other physical details
- illustrations
- System control number
- (OCoLC)849213692
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Going-viral-Karine-Nahon-and-Jeff/jHwqdYBlQSM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Going-viral-Karine-Nahon-and-Jeff/jHwqdYBlQSM/">Going viral, Karine Nahon and Jeff Hemsley</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
