Coverart for item
The Resource Global competitive strategy, Daniel F. Spulber, (electronic resource)

Global competitive strategy, Daniel F. Spulber, (electronic resource)

Label
Global competitive strategy
Title
Global competitive strategy
Statement of responsibility
Daniel F. Spulber
Creator
Subject
Genre
Language
eng
Summary
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace. --
Assigning source
Provided by publisher
Cataloging source
UkCbUP
http://library.link/vocab/creatorName
Spulber, Daniel F
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Cambridge Social Sciences eBooks
http://library.link/vocab/subjectName
  • Strategic planning
  • Strategic planning
  • International business enterprises
  • International business enterprises
  • Competition, International
  • Globalization
Label
Global competitive strategy, Daniel F. Spulber, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511841651
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy :choosing the best mix of transactions and investment -- The global business organization -- Lenovo: entering global competition -- Cemex: making global markets -- Dairy farm: regional retail strategy -- Danone: organizing for global competition -- Conclusion
Control code
CR9780511841651
Dimensions
unknown
Extent
1 online resource (xiv, 290 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521367981
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)667025631
Label
Global competitive strategy, Daniel F. Spulber, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1017/CBO9780511841651
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: the global challenge -- The global mosaic -- Global strategic analysis -- Global competitive advantage -- Global competitive strategy -- Global investment strategy :choosing the best mix of transactions and investment -- The global business organization -- Lenovo: entering global competition -- Cemex: making global markets -- Dairy farm: regional retail strategy -- Danone: organizing for global competition -- Conclusion
Control code
CR9780511841651
Dimensions
unknown
Extent
1 online resource (xiv, 290 pages)
Form of item
online
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780521367981
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital, PDF file(s).
Specific material designation
remote
System control number
(OCoLC)667025631

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