Coverart for item
The Resource Gifts, Romance, and Consumer Culture, edited by Yuko Minowa and Russell W. Belk, (electronic resource)

Gifts, Romance, and Consumer Culture, edited by Yuko Minowa and Russell W. Belk, (electronic resource)

Label
Gifts, Romance, and Consumer Culture
Title
Gifts, Romance, and Consumer Culture
Statement of responsibility
edited by Yuko Minowa and Russell W. Belk
Contributor
Editor
Subject
Language
  • eng
  • eng
Summary
How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic gift" evokes a multitude of intertwined meanings: passion, intimacy, affection, persuasion, care, celebration, altruism, and nostalgia. They can also connote the negative images of obligation and reciprocity. Romantic gift giving may be practiced at rituals, during rites of passage, or for casual occasions, to affirm the continued importance of the romantic relationship. We may even romanticize the giving of gifts to the self, to nonhuman companions, and to others we do not know personally. If loving and giving are a practice, then romantic gift giving is a practice of loving with intimate-or would-be intimate-others.This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct, it may be time to rethink romantic love. Gift giving is a key arena to do so, as gifts make love tangible and act as carriers of meaning as well as cultural symbols. In gift giving the meanings of romance are renewed, renegotiated, and reconstructed. Gifts, Romance, And Consumer Culture demonstrates a wide variety of scholarly work bearing on romantic gift giving using an interpretive consumer research perspective. The book introduces critical studies by scholars in this unfolding and new interdisciplinary field.--
Member of
Assigning source
Provided by publisher
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Minowa, Yuko
  • Belk, Russell W.
Series statement
  • Routledge Interpretive Marketing Research
  • T&F EBS eBooks
http://library.link/vocab/subjectName
  • Gifts
  • Courtship
  • Consumer behavior
  • Consumers
Label
Gifts, Romance, and Consumer Culture, edited by Yuko Minowa and Russell W. Belk, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315144658
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781315144658
Dimensions
unknown
Edition
First edition.
Extent
1 online resource
Form of item
online
Isbn
9781315144658
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1053854135
Label
Gifts, Romance, and Consumer Culture, edited by Yuko Minowa and Russell W. Belk, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781315144658
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781315144658
Dimensions
unknown
Edition
First edition.
Extent
1 online resource
Form of item
online
Isbn
9781315144658
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1053854135

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