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The Resource From cliché to archetype, Marshall McLuhan with Wilfred Watson ; edited by W. Terrence Gordon

From cliché to archetype, Marshall McLuhan with Wilfred Watson ; edited by W. Terrence Gordon

Label
From cliché to archetype
Title
From cliché to archetype
Statement of responsibility
Marshall McLuhan with Wilfred Watson ; edited by W. Terrence Gordon
Creator
Contributor
Author
Editor
Subject
Language
eng
Summary
Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliche to Archetype. In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum -- cliche and archetype. Every culture now rides on the back of every other culture.In these pages, readers learn how to look at stale cliches with fresh eyes, as artists do, and discover that cliches provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliche and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. The present work reprises themes from Understanding Media, such as old media becoming the content of new media, and identifies for the first time the typical effect of a new technology retrieving an older form of technology. In this new and redesigned publication of McLuhan's neglected masterpiece, editor W. Terrence Gordon provides a richer reading with concise chapter introductions.--
Assigning source
Provided by Publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1911-1980
http://library.link/vocab/creatorName
McLuhan, Marshall
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1911-1998
  • 1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Watson, Wilfred
  • Gordon, W. Terrence
http://library.link/vocab/subjectName
  • Communication
  • Clichés
  • Stereotypes (Social psychology)
  • Archetype (Psychology)
Label
From cliché to archetype, Marshall McLuhan with Wilfred Watson ; edited by W. Terrence Gordon
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 123-128) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn676730968
Dimensions
20 cm
Extent
x, 171 pages, xvii
Isbn
9781584230663
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)676730968
Label
From cliché to archetype, Marshall McLuhan with Wilfred Watson ; edited by W. Terrence Gordon
Publication
Bibliography note
Includes bibliographical references (pages 123-128) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn676730968
Dimensions
20 cm
Extent
x, 171 pages, xvii
Isbn
9781584230663
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)676730968

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