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The Resource Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf

Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf

Label
Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power
Title
Franco sells Spain to America
Title remainder
Hollywood, tourism and public relations as postwar Spanish soft power
Statement of responsibility
Neal M. Rosendorf
Creator
Subject
Language
eng
Summary
Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance. Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair --
Assigning source
Provided by Publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1960-
http://library.link/vocab/creatorName
Rosendorf, Neal M.
Dewey number
327.73046
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Franco, Francisco
  • Roosevelt, Franklin D.
  • World War, 1939-1945
  • United States
  • Spain
  • United States
  • Spain
Label
Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Be El Caudillo's guest: postwar American tourism to Franco Spain -- "Hollywood in Madrid": the American film industry and the Franco regime -- The Franco regime's postwar US public relations strategies: media, messages, and relationships in America -- The oppression of Spain's Protestants and Jews: neutralizing the Franco regime's key US reputational threat -- The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 million US outreach summa -- Conclusion: success, inertia, death, democracy and a fallacy
Control code
FIEb1751504x
Dimensions
23 cm.
Extent
xii, 267 pages
Isbn
9781137299284
Media category
unmediated
Media MARC source
rdamedia.
System control number
(OCoLC)881304766
Label
Franco sells Spain to America : Hollywood, tourism and public relations as postwar Spanish soft power, Neal M. Rosendorf
Publication
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Be El Caudillo's guest: postwar American tourism to Franco Spain -- "Hollywood in Madrid": the American film industry and the Franco regime -- The Franco regime's postwar US public relations strategies: media, messages, and relationships in America -- The oppression of Spain's Protestants and Jews: neutralizing the Franco regime's key US reputational threat -- The Spanish Pavilion at the 1964-65 New York World's Fair: Franco Spain's $7 million US outreach summa -- Conclusion: success, inertia, death, democracy and a fallacy
Control code
FIEb1751504x
Dimensions
23 cm.
Extent
xii, 267 pages
Isbn
9781137299284
Media category
unmediated
Media MARC source
rdamedia.
System control number
(OCoLC)881304766

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