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The Resource Foundations of Economic Psychology : A Behavioral and Mathematical Approach, by Kazuhisa Takemura, (electronic resource)

Foundations of Economic Psychology : A Behavioral and Mathematical Approach, by Kazuhisa Takemura, (electronic resource)

Creator
Summary
This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic behaviors and macroeconomic phenomena. However, the psychological methodology and knowledge of economic psychology have also been applied widely in such fields as economics, business administration, and engineering, and they are expected to become increasingly useful in the future-a trend suggested in several eminent scholars' studies. The book explains the numerous behavioral and mathematical models of economic psychology related to micro- and macroeconomic phenomena that have been proposed in the past, and introduces new models that are useful to explain human economic behaviors. It concludes with speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years. Readers require no advanced expertise; nonetheless, an introductory understanding of psychology, business administration, and economics, and a high- school-graduate level of mathematics are useful. To aid readers, each chapter includes a bibliography, which can be referred for more details related to economic psychology.--
Language
eng
Work
Publication
Edition
1st ed. 2019.
Extent
1 online resource (XXIII, 288 pages)
Contents
  • Preface
  • Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework
  • Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice
  • Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility
  • Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory
  • Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment
  • Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation
  • Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness
  • Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing
  • Appendix
Isbn
9789811390494
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-981-13-9049-4
Instance
Label
Foundations of Economic Psychology : A Behavioral and Mathematical Approach
Title
Foundations of Economic Psychology
Title remainder
A Behavioral and Mathematical Approach
Statement of responsibility
by Kazuhisa Takemura
Creator
Subject
Language
eng
Summary
This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic behaviors and macroeconomic phenomena. However, the psychological methodology and knowledge of economic psychology have also been applied widely in such fields as economics, business administration, and engineering, and they are expected to become increasingly useful in the future-a trend suggested in several eminent scholars' studies. The book explains the numerous behavioral and mathematical models of economic psychology related to micro- and macroeconomic phenomena that have been proposed in the past, and introduces new models that are useful to explain human economic behaviors. It concludes with speculations about the future of modern economic psychology, referring to its connection with fields related to neuroscience, such as neuroeconomics, which have been developed in recent years. Readers require no advanced expertise; nonetheless, an introductory understanding of psychology, business administration, and economics, and a high- school-graduate level of mathematics are useful. To aid readers, each chapter includes a bibliography, which can be referred for more details related to economic psychology.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Takemura, Kazuhisa
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer eBooks.
http://library.link/vocab/subjectName
  • Behavioral economics
  • Operations research
  • Game theory
  • Motivation research (Marketing)
Label
Foundations of Economic Psychology : A Behavioral and Mathematical Approach, by Kazuhisa Takemura, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-981-13-9049-4
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility -- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory -- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment -- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation -- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness -- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing -- Appendix
Control code
978-981-13-9049-4
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (XXIII, 288 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9789811390494
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
99 illustrations, 57 illustrations in color.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1111421841
Label
Foundations of Economic Psychology : A Behavioral and Mathematical Approach, by Kazuhisa Takemura, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://doi.org/10.1007/978-981-13-9049-4
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility -- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory -- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment -- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation -- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness -- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing -- Appendix
Control code
978-981-13-9049-4
Dimensions
unknown
Edition
1st ed. 2019.
Extent
1 online resource (XXIII, 288 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9789811390494
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
99 illustrations, 57 illustrations in color.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1111421841

Subject

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