Coverart for item
The Resource Factors Driving Social Network Site Usage, by Claus-Peter H. Ernst, (electronic resource)

Factors Driving Social Network Site Usage, by Claus-Peter H. Ernst, (electronic resource)

Label
Factors Driving Social Network Site Usage
Title
Factors Driving Social Network Site Usage
Statement of responsibility
by Claus-Peter H. Ernst
Creator
Author
Subject
Language
eng
Summary
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Contents The Hedonic and Utilitarian Motivations of Social Network Site Usage The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage Privacy Protecting Behavior in Social Network Sites Drivers of Sharing and Receiving Usage on Social Network Sites Target Groups Students and researchers in the fields of information systems and marketing Executives in the fields of information systems and marketing The Author Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Ernst, Claus-Peter H
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
n2UwepD-KD8
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
http://library.link/vocab/subjectName
  • Management
  • Marketing
Label
Factors Driving Social Network Site Usage, by Claus-Peter H. Ernst, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-09918-3
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites
Control code
978-3-658-09918-3
Dimensions
unknown
Extent
1 online resource (XV, 123 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658099183
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
13 illustrations
Specific material designation
remote
System control number
(OCoLC)910662619
Label
Factors Driving Social Network Site Usage, by Claus-Peter H. Ernst, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-09918-3
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The Hedonic and Utilitarian Motivations of Social Network Site Usage -- The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage -- Privacy Protecting Behavior in Social Network Sites -- Drivers of Sharing and Receiving Usage on Social Network Sites
Control code
978-3-658-09918-3
Dimensions
unknown
Extent
1 online resource (XV, 123 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658099183
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
13 illustrations
Specific material designation
remote
System control number
(OCoLC)910662619

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