Coverart for item
The Resource Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes, edited by Izabela Kowalik, (electronic resource)

Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes, edited by Izabela Kowalik, (electronic resource)

Label
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
Title
Entrepreneurial marketing and international new ventures
Title remainder
antecedents, elements and outcomes
Statement of responsibility
edited by Izabela Kowalik
Contributor
Editor
Subject
Language
eng
Summary
"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--
Assigning source
Provided by publisher
Dewey number
658.8
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kowalik, Izabela
Series statement
  • Routledge studies in entrepreneurship
  • T&F EBS eBooks
http://library.link/vocab/subjectName
  • New business enterprises
  • Marketing
  • International business enterprises
  • Export marketing
Label
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes, edited by Izabela Kowalik, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781003034261
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781003034261
Dimensions
unknown
Edition
1 Edition.
Extent
1 online resource
Form of item
online
Isbn
9781000063196
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1152253651
Label
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes, edited by Izabela Kowalik, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.taylorfrancis.com/books/9781003034261
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
9781003034261
Dimensions
unknown
Edition
1 Edition.
Extent
1 online resource
Form of item
online
Isbn
9781000063196
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)1152253651

Library Locations

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      43.803074 11.283055
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