Coverart for item
The Resource Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics, by Stefanie Weiß, (electronic resource)

Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics, by Stefanie Weiß, (electronic resource)

Label
Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Title
Determinants of Private Label Attitude
Title remainder
Predicting Consumers’ Brand Preferences Using Psychographics
Statement of responsibility
by Stefanie Weiß
Creator
Author
Subject
Language
eng
Summary
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Weiß, Stefanie
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
7mG9WQc88nY
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
  • BestMasters,
http://library.link/vocab/subjectName
  • Leadership
  • Market research
  • Marketing
Label
Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics, by Stefanie Weiß, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08672-5
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.
Control code
978-3-658-08672-5
Dimensions
unknown
Extent
1 online resource (XV, 143 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658086725
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
4 illustrations
Specific material designation
remote
System control number
(OCoLC)903357033
Label
Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics, by Stefanie Weiß, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08672-5
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.
Control code
978-3-658-08672-5
Dimensions
unknown
Extent
1 online resource (XV, 143 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658086725
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
4 illustrations
Specific material designation
remote
System control number
(OCoLC)903357033

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055
Processing Feedback ...