Coverart for item
The Resource Designing and conducting business surveys, Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack

Designing and conducting business surveys, Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack

Label
Designing and conducting business surveys
Title
Designing and conducting business surveys
Statement of responsibility
Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack
Creator
Subject
Language
eng
Summary
"Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Snijkers, Ger
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Wiley series in survey methodology
http://library.link/vocab/subjectName
Industrial surveys
Label
Designing and conducting business surveys, Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Surveys and business surveys -- The business context and its implications for the survey response process -- Quality issues in business surveys -- Planning the survey -- Sampling and estimation for business surveys -- Understanding and coping with response burden -- Methods for the development, testing, and evaluation of data collection instruments -- Questionnaire communication in business surveys -- Business survey communication -- Managing the data collection -- Capturing, coding, and cleaning survey data -- From survey data to statistics
Control code
FIEb17322443
Dimensions
24 cm.
Extent
xxvii, 609 pages
Isbn
9780470903049
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)778417647
Label
Designing and conducting business surveys, Ger Snijkers, Gustav Haraldsen, Jacqui Jones, Diane K. Willimack
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Surveys and business surveys -- The business context and its implications for the survey response process -- Quality issues in business surveys -- Planning the survey -- Sampling and estimation for business surveys -- Understanding and coping with response burden -- Methods for the development, testing, and evaluation of data collection instruments -- Questionnaire communication in business surveys -- Business survey communication -- Managing the data collection -- Capturing, coding, and cleaning survey data -- From survey data to statistics
Control code
FIEb17322443
Dimensions
24 cm.
Extent
xxvii, 609 pages
Isbn
9780470903049
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations
System control number
(OCoLC)778417647

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