Coverart for item
The Resource Customer Co-Design : A Study in the Mass Customization Industry, by Stefan R. Thallmaier, (electronic resource)

Customer Co-Design : A Study in the Mass Customization Industry, by Stefan R. Thallmaier, (electronic resource)

Label
Customer Co-Design : A Study in the Mass Customization Industry
Title
Customer Co-Design
Title remainder
A Study in the Mass Customization Industry
Statement of responsibility
by Stefan R. Thallmaier
Creator
Author
Subject
Language
eng
Summary
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Thallmaier, Stefan R
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
x2dRkCFXr1g
Literary form
non fiction
Nature of contents
dictionaries
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Markt- und Unternehmensentwicklung Markets and Organisations
http://library.link/vocab/subjectName
  • Management
  • Market research
  • Sales management
Label
Customer Co-Design : A Study in the Mass Customization Industry, by Stefan R. Thallmaier, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07526-2
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help
Control code
978-3-658-07526-2
Dimensions
unknown
Extent
1 online resource (XXI, 218 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658075262
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
29 illustrations
Specific material designation
remote
System control number
(OCoLC)1058196264
Label
Customer Co-Design : A Study in the Mass Customization Industry, by Stefan R. Thallmaier, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-07526-2
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help
Control code
978-3-658-07526-2
Dimensions
unknown
Extent
1 online resource (XXI, 218 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658075262
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
29 illustrations
Specific material designation
remote
System control number
(OCoLC)1058196264

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