Coverart for item
The Resource Creating Consumers : Home Economists in Twentieth-Century America, (electronic resource)

Creating Consumers : Home Economists in Twentieth-Century America, (electronic resource)

Label
Creating Consumers : Home Economists in Twentieth-Century America
Title
Creating Consumers
Title remainder
Home Economists in Twentieth-Century America
Creator
Subject
Language
eng
Summary
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consum
Cataloging source
AU-PeEL
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Goldstein, Carolyn M.
Nature of contents
dictionaries
Series statement
ProQuest Ebook Central
http://library.link/vocab/subjectName
  • Consumer education
  • Feminism
  • Home economics
Label
Creating Consumers : Home Economists in Twentieth-Century America, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://www.EUI.eblib.com/patron/FullRecord.aspx?p=877296
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
  • 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z;
Control code
u371319
Dimensions
unknown
Extent
1 online resource (425 pages)
Form of item
electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780807872383
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
  • EBL877296
  • (OCoLC)794327650
Label
Creating Consumers : Home Economists in Twentieth-Century America, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://www.EUI.eblib.com/patron/FullRecord.aspx?p=877296
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Cover; Contents; Acknowledgments; Introduction; 1. Envisioning the Rational Consumer, 1900-1920; 2. Creating a Science of Consumption at the Bureau of Home Economics, 1920-1940; 3. Reforming the Marketplace at the Bureau of Home Economics, 1923-1940; 4. Selling Home Economics: The Professional Ideals of Businesswomen, 1920-1940; 5. Product Testing, Development, and Promotion: Corporate Investment in Home Economics, 1920-1940; 6. From Service to Sales: Utility Home Service Departments, 1920-1940; 7. Mediation Marginalized: Home Economics in Government and Business, 1940-1970
  • 8. Identity Crisis and Confusion: Home Economics and Social Change, 1950-1975Epilogue; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z;
Control code
u371319
Dimensions
unknown
Extent
1 online resource (425 pages)
Form of item
electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9780807872383
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
  • EBL877296
  • (OCoLC)794327650

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