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The Resource Conjoint measurement : methods and applications, Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)

Conjoint measurement : methods and applications, Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)

Label
Conjoint measurement : methods and applications
Title
Conjoint measurement
Title remainder
methods and applications
Statement of responsibility
Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)
Contributor
Subject
Language
eng
Cataloging source
IT-FiEUI
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1964-
  • 1965-
http://library.link/vocab/relatedWorkOrContributorName
  • Gustafsson, A.
  • Herrmann, Andreas
  • Huber, F.
http://library.link/vocab/subjectName
  • Product management
  • Conjoint analysis (Marketing)
  • New products
  • Analyse des mesures conjointes (Marketing)
Label
Conjoint measurement : methods and applications, Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Conjoint analysis as an instrument of market research practice / Anders Gustafsson, Andreas Herrmann and Frank Huber -- Measurement of price effects with conjoint analysis : separating informational and allocative effects of price / Vithala R. Rao and Henrik Sattler -- Market simulation using a probabilistic ideal vector model for conjoint data / Daniel Baier and Wolfgang Gaul -- A
  • comparison of conjoint measurement with self-explicated approaches / Henrik Sattler and Susanne Hensel-Börner -- Non-geometric Plackett-Burman designs in conjoint analysis / Ola Blomkvist, Fredrik Ekdahl and Anders Gustafsson -- On the influence of the evaluation methods in conjoint design : some empirical results / Frank Huber, Andreas Herrmann and Anders Gustafsson -- Evolutionary conjoint / Thorsten Teichert and Edlira Shehu -- The
  • value of extent-of-preference information in choice-based conjoint analysis / Terry Elrod and Keith Chrzan -- A
  • multi-trait multi-method validity test of partworth estimates / Wagner Kamakura and Muammer Ozer -- Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods / Jordan Louviere, David Hensher and Joffre Swait -- Conjoint choice experiments : general characteristics and alternative model specifications / Rinus Haaijer and Michel Wedel -- Optimization-based and machine learning methods for conjoint analysis : estimation and question design / Olivier Toubia, Theodoros Evgeniou and John Hauser -- The
  • combinatorial structure of polyhedral choice based conjoint analysis / Joachim Giesen and Eva Schuberth -- Using conjoint choice experiments to model consumer choices of product component packages / Benedikt G.C. Dellaert ... [et al.] -- Latent class models for conjoint analysis / Venkatram Ramaswamy and Steven H. Cohen -- A
  • generalized normative segmentation methodology employing conjoint analysis / Wayne S. DeSarbo and Christian F. DeSarbo -- Dealing with product similarity in conjoint simulations / Joel Huber, Bryan Orme and Richard Miller -- Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling / David B. Whitlark and Scott M. Smith
Control code
FIEb13969444
Dimensions
24 cm.
Edition
Fourth edition.
Extent
vii, 373 pages
Isbn
9783540714033
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)144228466
Label
Conjoint measurement : methods and applications, Anders Gustafsson, Andreas Herrmann, Frank Huber (editors)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • Conjoint analysis as an instrument of market research practice / Anders Gustafsson, Andreas Herrmann and Frank Huber -- Measurement of price effects with conjoint analysis : separating informational and allocative effects of price / Vithala R. Rao and Henrik Sattler -- Market simulation using a probabilistic ideal vector model for conjoint data / Daniel Baier and Wolfgang Gaul -- A
  • comparison of conjoint measurement with self-explicated approaches / Henrik Sattler and Susanne Hensel-Börner -- Non-geometric Plackett-Burman designs in conjoint analysis / Ola Blomkvist, Fredrik Ekdahl and Anders Gustafsson -- On the influence of the evaluation methods in conjoint design : some empirical results / Frank Huber, Andreas Herrmann and Anders Gustafsson -- Evolutionary conjoint / Thorsten Teichert and Edlira Shehu -- The
  • value of extent-of-preference information in choice-based conjoint analysis / Terry Elrod and Keith Chrzan -- A
  • multi-trait multi-method validity test of partworth estimates / Wagner Kamakura and Muammer Ozer -- Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods / Jordan Louviere, David Hensher and Joffre Swait -- Conjoint choice experiments : general characteristics and alternative model specifications / Rinus Haaijer and Michel Wedel -- Optimization-based and machine learning methods for conjoint analysis : estimation and question design / Olivier Toubia, Theodoros Evgeniou and John Hauser -- The
  • combinatorial structure of polyhedral choice based conjoint analysis / Joachim Giesen and Eva Schuberth -- Using conjoint choice experiments to model consumer choices of product component packages / Benedikt G.C. Dellaert ... [et al.] -- Latent class models for conjoint analysis / Venkatram Ramaswamy and Steven H. Cohen -- A
  • generalized normative segmentation methodology employing conjoint analysis / Wayne S. DeSarbo and Christian F. DeSarbo -- Dealing with product similarity in conjoint simulations / Joel Huber, Bryan Orme and Richard Miller -- Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling / David B. Whitlark and Scott M. Smith
Control code
FIEb13969444
Dimensions
24 cm.
Edition
Fourth edition.
Extent
vii, 373 pages
Isbn
9783540714033
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)144228466

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