Borrow it
Coverart for item
The Resource Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)

Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)

Editor
Contributor
Summary
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.--
Language
  • eng
  • eng
Work
Publication
Extent
1 online resource
Contents
  • 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
  • Gomez, Patricia Núñez / Hänninen, Liisa Irene
  • 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
  • Tropp, Jörg
  • II. Information and Disinformation through Advertising
  • 2.1 Human Processing of Commercial Information in Digital Environments
  • Mangold, Roland
  • 2.2 Trade Practices and Consumer Disinformation
  • Straetmans, Gert
  • 2.3 Greenwashing: Disinformation through Green Advertising
  • Frontmatter
  • Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
  • 2.4 The Rise of Brand Journalism
  • Arrese, Ángel / Pérez-Latre, Francisco J.
  • III. Information about Users
  • 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
  • McStay, Andrew
  • 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
  • Weber, Rolf H. / Thouvenin, Florent
  • 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
  • Petrovic, Otto
  • Editor's Preface
  • IV. Inclusion of Users in the Creation of Advertising
  • 4.1 The Rhetoric of Marketing Co-creation
  • Miles, Chris
  • 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
  • Aramendia-Muneta, Maria Elena
  • 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
  • Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
  • List of Contributors - Short Biographies
  • Contents
  • Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
  • Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
  • I. Information and Disinformation about Advertising
  • 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
  • Förster, Kati / Weish, Ulrike
Isbn
9783110416794
Link
https://doi.org/10.1515/9783110416794
Instance
Label
Commercial Communication in the Digital Age : Information or Disinformation?
Title
Commercial Communication in the Digital Age
Title remainder
Information or Disinformation?
Statement of responsibility
Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
Contributor
Editor
Subject
Language
  • eng
  • eng
Summary
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.--
Assigning source
Provided by publisher
Cataloging source
DE-B1597
Government publication
other
Language note
In English
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Grubenmann, Stephanie
  • Rimscha, M. Bjørn
  • Siegert, Gabriele
Series statement
  • Age of Access? Grundfragen der Informationsgesellschaft
  • Open Access e-Books
Series volume
7
http://library.link/vocab/subjectName
  • Advertising
  • Internet marketing
  • Mass media
Target audience
specialized
Label
Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
Link
https://doi.org/10.1515/9783110416794
Instantiates
Publication
Copyright
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
  • Gomez, Patricia Núñez / Hänninen, Liisa Irene
  • 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
  • Tropp, Jörg
  • II. Information and Disinformation through Advertising
  • 2.1 Human Processing of Commercial Information in Digital Environments
  • Mangold, Roland
  • 2.2 Trade Practices and Consumer Disinformation
  • Straetmans, Gert
  • 2.3 Greenwashing: Disinformation through Green Advertising
  • Frontmatter
  • Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
  • 2.4 The Rise of Brand Journalism
  • Arrese, Ángel / Pérez-Latre, Francisco J.
  • III. Information about Users
  • 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
  • McStay, Andrew
  • 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
  • Weber, Rolf H. / Thouvenin, Florent
  • 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
  • Petrovic, Otto
  • Editor's Preface
  • IV. Inclusion of Users in the Creation of Advertising
  • 4.1 The Rhetoric of Marketing Co-creation
  • Miles, Chris
  • 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
  • Aramendia-Muneta, Maria Elena
  • 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
  • Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
  • List of Contributors - Short Biographies
  • Contents
  • Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
  • Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
  • I. Information and Disinformation about Advertising
  • 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
  • Förster, Kati / Weish, Ulrike
Control code
9783110416794
Extent
1 online resource
Form of item
online
Isbn
9783110416794
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1515/9783110416794
Specific material designation
remote
System control number
(OCoLC)1290526136
Label
Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
Link
https://doi.org/10.1515/9783110416794
Publication
Copyright
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
  • Gomez, Patricia Núñez / Hänninen, Liisa Irene
  • 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
  • Tropp, Jörg
  • II. Information and Disinformation through Advertising
  • 2.1 Human Processing of Commercial Information in Digital Environments
  • Mangold, Roland
  • 2.2 Trade Practices and Consumer Disinformation
  • Straetmans, Gert
  • 2.3 Greenwashing: Disinformation through Green Advertising
  • Frontmatter
  • Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
  • 2.4 The Rise of Brand Journalism
  • Arrese, Ángel / Pérez-Latre, Francisco J.
  • III. Information about Users
  • 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
  • McStay, Andrew
  • 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
  • Weber, Rolf H. / Thouvenin, Florent
  • 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
  • Petrovic, Otto
  • Editor's Preface
  • IV. Inclusion of Users in the Creation of Advertising
  • 4.1 The Rhetoric of Marketing Co-creation
  • Miles, Chris
  • 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
  • Aramendia-Muneta, Maria Elena
  • 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
  • Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
  • List of Contributors - Short Biographies
  • Contents
  • Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
  • Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
  • I. Information and Disinformation about Advertising
  • 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
  • Förster, Kati / Weish, Ulrike
Control code
9783110416794
Extent
1 online resource
Form of item
online
Isbn
9783110416794
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1515/9783110416794
Specific material designation
remote
System control number
(OCoLC)1290526136

Subject

Library Locations

    • Badia FiesolanaBorrow it
      Via dei Roccettini 9, San Domenico di Fiesole, 50014, IT
      43.803074 11.283055

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by European University Institute Library. Additional terms may apply to data associated with third party namespaces.
Processing Feedback ...