The Resource Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
Resource Information
The item Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.This item is available to borrow from 1 library branch.
Resource Information
The item Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.
This item is available to borrow from 1 library branch.
- Summary
- In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.--
- Language
-
- eng
- eng
- Extent
- 1 online resource
- Contents
-
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
- Gomez, Patricia Núñez / Hänninen, Liisa Irene
- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
- Tropp, Jörg
- II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments
- Mangold, Roland
- 2.2 Trade Practices and Consumer Disinformation
- Straetmans, Gert
- 2.3 Greenwashing: Disinformation through Green Advertising
- Frontmatter
- Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
- 2.4 The Rise of Brand Journalism
- Arrese, Ángel / Pérez-Latre, Francisco J.
- III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
- McStay, Andrew
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
- Weber, Rolf H. / Thouvenin, Florent
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
- Petrovic, Otto
- Editor's Preface
- IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation
- Miles, Chris
- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
- Aramendia-Muneta, Maria Elena
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
- Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
- List of Contributors - Short Biographies
- Contents
- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
- Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
- I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
- Förster, Kati / Weish, Ulrike
- Isbn
- 9783110416794
- Label
- Commercial Communication in the Digital Age : Information or Disinformation?
- Title
- Commercial Communication in the Digital Age
- Title remainder
- Information or Disinformation?
- Statement of responsibility
- Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
- Language
-
- eng
- eng
- Summary
- In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.--
- Assigning source
- Provided by publisher
- Cataloging source
- DE-B1597
- Government publication
- other
- Language note
- In English
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Grubenmann, Stephanie
- Rimscha, M. Bjørn
- Siegert, Gabriele
- Series statement
-
- Age of Access? Grundfragen der Informationsgesellschaft
- Open Access e-Books
- Series volume
- 7
- http://library.link/vocab/subjectName
-
- Advertising
- Internet marketing
- Mass media
- Target audience
- specialized
- Label
- Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
- Gomez, Patricia Núñez / Hänninen, Liisa Irene
- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
- Tropp, Jörg
- II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments
- Mangold, Roland
- 2.2 Trade Practices and Consumer Disinformation
- Straetmans, Gert
- 2.3 Greenwashing: Disinformation through Green Advertising
- Frontmatter
- Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
- 2.4 The Rise of Brand Journalism
- Arrese, Ángel / Pérez-Latre, Francisco J.
- III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
- McStay, Andrew
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
- Weber, Rolf H. / Thouvenin, Florent
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
- Petrovic, Otto
- Editor's Preface
- IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation
- Miles, Chris
- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
- Aramendia-Muneta, Maria Elena
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
- Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
- List of Contributors - Short Biographies
- Contents
- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
- Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
- I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
- Förster, Kati / Weish, Ulrike
- Control code
- 9783110416794
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9783110416794
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1515/9783110416794
- Specific material designation
- remote
- System control number
- (OCoLC)1290526136
- Label
- Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
- Gomez, Patricia Núñez / Hänninen, Liisa Irene
- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity
- Tropp, Jörg
- II. Information and Disinformation through Advertising
- 2.1 Human Processing of Commercial Information in Digital Environments
- Mangold, Roland
- 2.2 Trade Practices and Consumer Disinformation
- Straetmans, Gert
- 2.3 Greenwashing: Disinformation through Green Advertising
- Frontmatter
- Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg
- 2.4 The Rise of Brand Journalism
- Arrese, Ángel / Pérez-Latre, Francisco J.
- III. Information about Users
- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech
- McStay, Andrew
- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer
- Weber, Rolf H. / Thouvenin, Florent
- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem
- Petrovic, Otto
- Editor's Preface
- IV. Inclusion of Users in the Creation of Advertising
- 4.1 The Rhetoric of Marketing Co-creation
- Miles, Chris
- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing
- Aramendia-Muneta, Maria Elena
- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators
- Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva
- List of Contributors - Short Biographies
- Contents
- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users?
- Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie
- I. Information and Disinformation about Advertising
- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age
- Förster, Kati / Weish, Ulrike
- Control code
- 9783110416794
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9783110416794
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1515/9783110416794
- Specific material designation
- remote
- System control number
- (OCoLC)1290526136
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Commercial-Communication-in-the-Digital-Age-/dy7sjmqwws8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Commercial-Communication-in-the-Digital-Age-/dy7sjmqwws8/">Commercial Communication in the Digital Age : Information or Disinformation?, Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute Library</a></span></span></span></span></div>