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The Resource Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader

Label
Campaigning for hearts and minds : how emotional appeals in political ads work
Title
Campaigning for hearts and minds
Title remainder
how emotional appeals in political ads work
Statement of responsibility
Ted Brader
Creator
Subject
Language
eng
Summary
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. --
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Brader, Ted
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in communication, media, and public opinion
http://library.link/vocab/subjectName
  • Political psychology
  • Advertising, Political
  • Communication in politics
  • Persuasion (Psychology)
  • Emotions and cognition
Label
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 251-271) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Control code
ocm58985596
Dimensions
24 cm.
Extent
xvi, 280 pages
Isbn
9780226069883
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)58985596
Label
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Publication
Bibliography note
Includes bibliographical references (pages 251-271) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
Control code
ocm58985596
Dimensions
24 cm.
Extent
xvi, 280 pages
Isbn
9780226069883
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)58985596

Library Locations

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      43.803074 11.283055
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