Coverart for item
The Resource Campaign communication and political marketing, Philippe J. Maarek

Campaign communication and political marketing, Philippe J. Maarek

Label
Campaign communication and political marketing
Title
Campaign communication and political marketing
Statement of responsibility
Philippe J. Maarek
Creator
Subject
Language
eng
Summary
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Maarek, Philippe J
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Obama, Barack
  • Political campaigns
  • Communication in politics
  • Marketing
  • United States
Label
Campaign communication and political marketing, Philippe J. Maarek
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [248]-255) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb16913176
Dimensions
26 cm.
Extent
xiv, 268 pages
Isbn
9781444332346
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)663445407
Label
Campaign communication and political marketing, Philippe J. Maarek
Publication
Bibliography note
Includes bibliographical references (pages [248]-255) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
FIEb16913176
Dimensions
26 cm.
Extent
xiv, 268 pages
Isbn
9781444332346
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)663445407

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