Coverart for item
The Resource Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)

Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)

Label
Branding the nation : the global business of national identity
Title
Branding the nation
Title remainder
the global business of national identity
Statement of responsibility
Melissa Aronczyk
Creator
Subject
Language
eng
Summary
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Aronczyk, Melissa
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Oxford scholarship online.
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • International relations
  • Mass media and international relations
  • National characteristics
Target audience
specialized
Label
Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199752164.001.0001
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0000157507
Extent
1 online resource
Form of item
online
Isbn
9780199363179
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Specific material designation
remote
System control number
(OCoLC)858282373
Label
Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1093/acprof:oso/9780199752164.001.0001
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0000157507
Extent
1 online resource
Form of item
online
Isbn
9780199363179
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Specific material designation
remote
System control number
(OCoLC)858282373

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