The Resource Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
Resource Information
The item Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.This item is available to borrow from 1 library branch.
Resource Information
The item Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute Library.
This item is available to borrow from 1 library branch.
- Summary
- What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.--
- Language
- eng
- Extent
- 1 online resource
- Isbn
- 9780199363179
- Label
- Branding the nation : the global business of national identity
- Title
- Branding the nation
- Title remainder
- the global business of national identity
- Statement of responsibility
- Melissa Aronczyk
- Language
- eng
- Summary
- What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.--
- Assigning source
- Provided by publisher
- http://library.link/vocab/creatorName
- Aronczyk, Melissa
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- Oxford scholarship online.
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- International relations
- Mass media and international relations
- National characteristics
- Target audience
- specialized
- Label
- Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0000157507
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780199363179
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white)
- Specific material designation
- remote
- System control number
- (OCoLC)858282373
- Label
- Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0000157507
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780199363179
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white)
- Specific material designation
- remote
- System control number
- (OCoLC)858282373
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Branding-the-nation--the-global-business-of/K5DRMkogwf0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Branding-the-nation--the-global-business-of/K5DRMkogwf0/">Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Branding-the-nation--the-global-business-of/K5DRMkogwf0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Branding-the-nation--the-global-business-of/K5DRMkogwf0/">Branding the nation : the global business of national identity, Melissa Aronczyk, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute Library</a></span></span></span></span></div>
