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The Resource Big data, mining, and analytics : components of strategic decision making, Stephan Kudyba ; foreword by Thomas H. Davenport

Big data, mining, and analytics : components of strategic decision making, Stephan Kudyba ; foreword by Thomas H. Davenport

Label
Big data, mining, and analytics : components of strategic decision making
Title
Big data, mining, and analytics
Title remainder
components of strategic decision making
Statement of responsibility
Stephan Kudyba ; foreword by Thomas H. Davenport
Creator
Contributor
Editor
Subject
Language
eng
Summary
"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity. As this book describes, the potential of big data is enabled by ubiquitous computing and data gathering devices; sensors and microprocessors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet--which leads to another vast data source. When all these bits are combined with those from other media--wireless and wired telephony, cable, satellite, and so forth--the future of data appears even bigger. The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more microprocessors, is increasingly a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Kudyba, Stephan
Dewey number
006.312
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Davenport, Thomas
http://library.link/vocab/subjectName
  • Strategic planning
  • Data mining
  • Big data
  • Business planning
  • Webometrics
  • Data loggers
Label
Big data, mining, and analytics : components of strategic decision making, Stephan Kudyba ; foreword by Thomas H. Davenport
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
FIEb17554846
Dimensions
25 cm.
Extent
xv, 305 pages
Isbn
9781466568709
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations (some color)
System control number
(OCoLC)796749848
Label
Big data, mining, and analytics : components of strategic decision making, Stephan Kudyba ; foreword by Thomas H. Davenport
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Control code
FIEb17554846
Dimensions
25 cm.
Extent
xv, 305 pages
Isbn
9781466568709
Media category
unmediated
Media MARC source
rdamedia.
Other physical details
illustrations (some color)
System control number
(OCoLC)796749848

Library Locations

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