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The Resource Behavioural economics : a very short introduction, Michelle Baddeley

Behavioural economics : a very short introduction, Michelle Baddeley

Label
Behavioural economics : a very short introduction
Title
Behavioural economics
Title remainder
a very short introduction
Statement of responsibility
Michelle Baddeley
Title variation
Behavioral economics
Creator
Subject
Language
eng
Summary
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. 00This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. --
Member of
Assigning source
Provided by publisher
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Baddeley, Michelle
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
A very short introduction
Series volume
505
http://library.link/vocab/subjectName
Economics
Label
Behavioural economics : a very short introduction, Michelle Baddeley
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 127-137) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy
Control code
ocn951645148
Dimensions
18 cm.
Edition
First edition.
Extent
xviii, 148 pages
Isbn
9780198754992
Lccn
2016950215
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)951645148
Label
Behavioural economics : a very short introduction, Michelle Baddeley
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 127-137) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Economics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy
Control code
ocn951645148
Dimensions
18 cm.
Edition
First edition.
Extent
xviii, 148 pages
Isbn
9780198754992
Lccn
2016950215
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)951645148

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