Coverart for item
The Resource Australian Women in Advertising in the Twentieth Century, by Jackie Dickenson, (electronic resource)

Australian Women in Advertising in the Twentieth Century, by Jackie Dickenson, (electronic resource)

Label
Australian Women in Advertising in the Twentieth Century
Title
Australian Women in Advertising in the Twentieth Century
Statement of responsibility
by Jackie Dickenson
Creator
Subject
Language
eng
Summary
When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Dickenson, Jackie
Image bit depth
0
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Springer eBooks.
http://library.link/vocab/subjectName
  • History
  • Industries
  • History, Modern
  • Islands of the Pacific
  • Civilization
  • Social history
Label
Australian Women in Advertising in the Twentieth Century, by Jackie Dickenson, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1057/9781137514349
Instantiates
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
978-1-137-51434-9
Dimensions
unknown
Extent
1 online resource (X, 144 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781137514349
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/9781137514349
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)950428680
Label
Australian Women in Advertising in the Twentieth Century, by Jackie Dickenson, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=http://dx.doi.org/10.1057/9781137514349
Publication
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
978-1-137-51434-9
Dimensions
unknown
Extent
1 online resource (X, 144 pages)
File format
multiple file formats
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9781137514349
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1057/9781137514349
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)950428680

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