Coverart for item
The Resource Audience economics : media institutions and the audience marketplace, Philip M. Napoli

Audience economics : media institutions and the audience marketplace, Philip M. Napoli

Label
Audience economics : media institutions and the audience marketplace
Title
Audience economics
Title remainder
media institutions and the audience marketplace
Statement of responsibility
Philip M. Napoli
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Napoli, Philip M
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Television advertising
  • Television advertising
Label
Audience economics : media institutions and the audience marketplace, Philip M. Napoli
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [199]-227) and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Acknowledgments ix. Introduction i. -- 1. The Audience Marketplace 15. -- 2. The Predicted Audience-Measured Audience Relationship 36. -- 3. The Measured Audience-Actual Audience Relationship 65. -- 4. Audience Valuation 96. -- 5. New Technologies and the Audience Product 134. -- 6. The Future of the Audience Marketplace 171. -- Notes 185. -- References 199. -- Index 229
Control code
FIEb17578863
Dimensions
24 cm.
Extent
x, 235 pages
Isbn
9780231126533
Media category
unmediated
Media MARC source
rdamedia.
System control number
(OCoLC)51460765
Label
Audience economics : media institutions and the audience marketplace, Philip M. Napoli
Publication
Copyright
Bibliography note
Includes bibliographical references (pages [199]-227) and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Acknowledgments ix. Introduction i. -- 1. The Audience Marketplace 15. -- 2. The Predicted Audience-Measured Audience Relationship 36. -- 3. The Measured Audience-Actual Audience Relationship 65. -- 4. Audience Valuation 96. -- 5. New Technologies and the Audience Product 134. -- 6. The Future of the Audience Marketplace 171. -- Notes 185. -- References 199. -- Index 229
Control code
FIEb17578863
Dimensions
24 cm.
Extent
x, 235 pages
Isbn
9780231126533
Media category
unmediated
Media MARC source
rdamedia.
System control number
(OCoLC)51460765

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