Coverart for item
The Resource Aerospace Marketing Management : A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, (electronic resource)

Aerospace Marketing Management : A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, (electronic resource)

Label
Aerospace Marketing Management : A Handbook for the Entire Value Chain
Title
Aerospace Marketing Management
Title remainder
A Handbook for the Entire Value Chain
Statement of responsibility
by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo
Creator
Contributor
Author
Author
Subject
Language
eng
Summary
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.--
Member of
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Malaval, Philippe
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsaut
  • rwfNhNXO2Ac
  • GC1f9RxudYY
  • XFvJZ31ElAE
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Aflalo, Jonathan.
  • Bénaroya, Christophe.
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Management for Professionals,
http://library.link/vocab/subjectName
  • Astronautics
  • Marketing
  • Production management
  • Project management
Label
Aerospace Marketing Management : A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-319-01354-1
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies
Control code
978-3-319-01354-1
Dimensions
unknown
Extent
1 online resource (XV, 590 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319013541
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
375 illustrations
Specific material designation
remote
System control number
(OCoLC)863691610
Label
Aerospace Marketing Management : A Handbook for the Entire Value Chain, by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-319-01354-1
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies
Control code
978-3-319-01354-1
Dimensions
unknown
Extent
1 online resource (XV, 590 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319013541
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
375 illustrations
Specific material designation
remote
System control number
(OCoLC)863691610

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