The Resource Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Resource Information
The item Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.This item is available to borrow from 1 library branch.
Resource Information
The item Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.
This item is available to borrow from 1 library branch.
- Summary
- This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.--
- Language
- eng
- Extent
- 1 online resource (XI, 211 pages)
- Contents
-
- Part I: Consumer Behaviour I
- Part II: Strategic Decisions
- Part III: Branding
- Part IV: Market Trends and Theoretical Research
- Part V: Consumer Behaviour II
- Isbn
- 9783319201825
- Label
- Advances in National Brand and Private Label Marketing : Second International Conference, 2015
- Title
- Advances in National Brand and Private Label Marketing
- Title remainder
- Second International Conference, 2015
- Statement of responsibility
- edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
- Language
- eng
- Summary
- This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.--
- Assigning source
- Provided by publisher
- http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
-
- QdGxHiW4V8M
- 5LcBQsgpq54
- akQFVUt2RCs
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Gázquez-Abad, Juan Carlos
- Martínez-López, Francisco J
- Sethuraman, Raj
- Series statement
-
- Springer eBooks
- Springer eBooks.
- Springer Proceedings in Business and Economics,
- http://library.link/vocab/subjectName
-
- Applied psychology
- E-business
- Leadership
- Marketing
- Label
- Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
- Control code
- 978-3-319-20182-5
- Dimensions
- unknown
- Extent
- 1 online resource (XI, 211 pages)
- Form of item
-
- online
- electronic
- Governing access note
- Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
- Isbn
- 9783319201825
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 23 illustrations, 5 illustrations in color.
- Specific material designation
- remote
- System control number
- (OCoLC)910845418
- Label
- Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
- Control code
- 978-3-319-20182-5
- Dimensions
- unknown
- Extent
- 1 online resource (XI, 211 pages)
- Form of item
-
- online
- electronic
- Governing access note
- Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
- Isbn
- 9783319201825
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 23 illustrations, 5 illustrations in color.
- Specific material designation
- remote
- System control number
- (OCoLC)910845418
Library Links
Embed (Experimental)
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Advances-in-National-Brand-and-Private-Label/B9YXlJlFYDY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Advances-in-National-Brand-and-Private-Label/B9YXlJlFYDY/">Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/Advances-in-National-Brand-and-Private-Label/B9YXlJlFYDY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/Advances-in-National-Brand-and-Private-Label/B9YXlJlFYDY/">Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
