Coverart for item
The Resource Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)

Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)

Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Title
Advances in National Brand and Private Label Marketing
Title remainder
Second International Conference, 2015
Statement of responsibility
edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman
Contributor
Editor
Editor
Subject
Language
eng
Summary
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.--
Member of
Assigning source
Provided by publisher
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • QdGxHiW4V8M
  • 5LcBQsgpq54
  • akQFVUt2RCs
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Gázquez-Abad, Juan Carlos
  • Martínez-López, Francisco J
  • Sethuraman, Raj
Series statement
  • Springer eBooks
  • Springer eBooks.
  • Springer Proceedings in Business and Economics,
http://library.link/vocab/subjectName
  • Applied psychology
  • E-business
  • Leadership
  • Marketing
Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-319-20182-5
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Control code
978-3-319-20182-5
Dimensions
unknown
Extent
1 online resource (XI, 211 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319201825
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
23 illustrations, 5 illustrations in color.
Specific material designation
remote
System control number
(OCoLC)910845418
Label
Advances in National Brand and Private Label Marketing : Second International Conference, 2015, edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-319-20182-5
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II
Control code
978-3-319-20182-5
Dimensions
unknown
Extent
1 online resource (XI, 211 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783319201825
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
23 illustrations, 5 illustrations in color.
Specific material designation
remote
System control number
(OCoLC)910845418

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