Coverart for item
The Resource Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising, edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki, (electronic resource)

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising, edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki, (electronic resource)

Label
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising
Title
Advances in Advertising Research (Vol. V)
Title remainder
Extending the Boundaries of Advertising
Statement of responsibility
edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
Contributor
Editor
Editor
Subject
Language
eng
Summary
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.--
Member of
Assigning source
Provided by publisher
http://bibfra.me/vocab/relation/httpidlocgovvocabularyrelatorsedt
  • 5VKhmyQnfl4
  • IYmvBJ1AMTQ
  • JKC_cRn8bIQ
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Banks, Ivana Bušljeta
  • De Pelsmacker, Patrick
  • Okazaki, Shintaro
Series statement
  • Springer eBooks
  • Springer eBooks.
  • European Advertising Academy,
Series volume
5
http://library.link/vocab/subjectName
  • Management
  • Market research
  • Marketing
Label
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising, edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08132-4
Instantiates
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC
Control code
978-3-658-08132-4
Dimensions
unknown
Extent
1 online resource (XI, 330 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658081324
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
33 illustrations
Specific material designation
remote
System control number
(OCoLC)897115958
Label
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising, edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki, (electronic resource)
Link
http://ezproxy.eui.eu/login?url=https://doi.org/10.1007/978-3-658-08132-4
Publication
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC
Control code
978-3-658-08132-4
Dimensions
unknown
Extent
1 online resource (XI, 330 pages)
Form of item
  • online
  • electronic
Governing access note
Use of this electronic resource may be governed by a license agreement which restricts use to the European University Institute community. Each user is responsible for limiting use to individual, non-commercial purposes, without systematically downloading, distributing, or retaining substantial portions of information, provided that all copyright and other proprietary notices contained on the materials are retained. The use of software, including scripts, agents, or robots, is generally prohibited and may result in the loss of access to these resources for the entire European University Institute community
Isbn
9783658081324
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
33 illustrations
Specific material designation
remote
System control number
(OCoLC)897115958

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