The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Resource Information
The item A social strategy : how we profit from social media, Mikołaj Jan Piskorski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.This item is available to borrow from 1 library branch.
Resource Information
The item A social strategy : how we profit from social media, Mikołaj Jan Piskorski represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in European University Institute.
This item is available to borrow from 1 library branch.
- Summary
- "Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business".--
- Language
- eng
- Extent
- xii, 275 pages
- Contents
-
- The arc of the book
- Social failures and social solutions
- "Meet" platforms : eHarmony and Okcupid
- "Meet" platform : Twitter
- "Friend" platforms : Facebook and mixi
- "Meet" and "friend" platforms : LinkedIn & Friendster
- "Meet" and "friend" platform : MySpace
- Social strategies
- Low-cost "friend" social strategy at Zynga
- Low-cost "meet" social strategy at Yelp
- Social strategy at American Express
- Social strategy at Nike
- Building social strategy at XCard and Harvard Business Review
- Conclusions
- Isbn
- 9780691153391
- Label
- A social strategy : how we profit from social media
- Title
- A social strategy
- Title remainder
- how we profit from social media
- Statement of responsibility
- Mikołaj Jan Piskorski
- Language
- eng
- Summary
- "Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business".--
- Assigning source
- Provided by publisher
- Cataloging source
- AU@
- http://library.link/vocab/creatorName
- Piskorski, Mikołaj Jan
- Dewey number
- 658.87202856754
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Internet marketing
- Social media
- Online social networks
- Target audience
- adult
- Label
- A social strategy : how we profit from social media, Mikołaj Jan Piskorski
- Bibliography note
- Includes bibliographical references (pages 263-266) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier.
- Content category
-
- still image
- text
- Content type code
-
- sti
- txt
- Content type MARC source
-
- rdacontent.
- rdacontent.
- Contents
- The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
- Control code
- FIEb17533594
- Dimensions
- 24 cm.
- Extent
- xii, 275 pages
- Form of item
- regular print reproduction
- Isbn
- 9780691153391
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)859061459
- Label
- A social strategy : how we profit from social media, Mikołaj Jan Piskorski
- Bibliography note
- Includes bibliographical references (pages 263-266) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier.
- Content category
-
- still image
- text
- Content type code
-
- sti
- txt
- Content type MARC source
-
- rdacontent.
- rdacontent.
- Contents
- The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
- Control code
- FIEb17533594
- Dimensions
- 24 cm.
- Extent
- xii, 275 pages
- Form of item
- regular print reproduction
- Isbn
- 9780691153391
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)859061459
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/">A social strategy : how we profit from social media, Mikołaj Jan Piskorski</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.eui.eu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.eui.eu/portal/A-social-strategy--how-we-profit-from-social/0EwMzwyn3SI/">A social strategy : how we profit from social media, Mikołaj Jan Piskorski</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.eui.eu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.eui.eu/">European University Institute</a></span></span></span></span></div>
