Coverart for item
The Resource A social strategy : how we profit from social media, Mikołaj Jan Piskorski

A social strategy : how we profit from social media, Mikołaj Jan Piskorski

Label
A social strategy : how we profit from social media
Title
A social strategy
Title remainder
how we profit from social media
Statement of responsibility
Mikołaj Jan Piskorski
Creator
Subject
Language
eng
Summary
"Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business".--
Assigning source
Provided by publisher
Cataloging source
AU@
http://library.link/vocab/creatorName
Piskorski, Mikołaj Jan
Dewey number
658.87202856754
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Target audience
adult
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 263-266) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • still image
  • text
Content type code
  • sti
  • txt
Content type MARC source
  • rdacontent.
  • rdacontent.
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
FIEb17533594
Dimensions
24 cm.
Extent
xii, 275 pages
Form of item
regular print reproduction
Isbn
9780691153391
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)859061459
Label
A social strategy : how we profit from social media, Mikołaj Jan Piskorski
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 263-266) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • still image
  • text
Content type code
  • sti
  • txt
Content type MARC source
  • rdacontent.
  • rdacontent.
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
FIEb17533594
Dimensions
24 cm.
Extent
xii, 275 pages
Form of item
regular print reproduction
Isbn
9780691153391
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)859061459

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