Coverart for item
The Resource A narrative approach to business growth, Mona Ericson, (electronic resource)

A narrative approach to business growth, Mona Ericson, (electronic resource)

Label
A narrative approach to business growth
Title
A narrative approach to business growth
Statement of responsibility
Mona Ericson
Creator
Subject
Language
eng
Summary
Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of growth activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business, while also extending the study to the novice and general reader alike.--
Assigning source
Provided by publisher
http://library.link/vocab/creatorName
Ericson, Mona
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Elgar eBooks - Courtesy of Elgar during Covid-19 emergency
http://library.link/vocab/subjectName
  • Corporations
  • Industrial management
  • Business planning
  • Storytelling
  • Communication in organizations
Label
A narrative approach to business growth, Mona Ericson, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.elgaronline.com/view/9781849800433.xml
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 156-180) and index
Contents
1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality
Control code
eep9781849808019
Dimensions
unknown
Extent
1 online resource (xii, 188 p.)
Form of item
online
Isbn
9781849808019
Isbn Type
(e-book)
Lccn
2009941264
Specific material designation
remote
System control number
(OCoLC)688619604
Label
A narrative approach to business growth, Mona Ericson, (electronic resource)
Link
https://eui.idm.oclc.org/login?url=https://www.elgaronline.com/view/9781849800433.xml
Publication
Bibliography note
Includes bibliographical references (p. 156-180) and index
Contents
1. toward a narrative dynamic conceptualization -- 2. Toward implicates from -- 3. Weaving narrative bits and pieces -- 4. To begin the business growth narrative -- 5. Involvement in merger activities -- 6. building a brand portfolio -- 7. Hilding Anders for sale -- 8. Pattern, plot and narrative rationality
Control code
eep9781849808019
Dimensions
unknown
Extent
1 online resource (xii, 188 p.)
Form of item
online
Isbn
9781849808019
Isbn Type
(e-book)
Lccn
2009941264
Specific material designation
remote
System control number
(OCoLC)688619604

Library Locations

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      43.803074 11.283055
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